Higher conversion
A simpler cart and checkout mean more completed orders from the same traffic.
Ecommerce websites where customers finish their purchase
We design and build online stores and improve the ones that are already running. We pay the most attention to the places where a store quietly loses money, usually the cart and checkout on mobile.
Join the brands we help sell online
Our offer
How we design an online store built to sell
A good-looking store doesn't guarantee sales. Customers give up because they couldn't find their size, because the delivery cost only appeared at payment, or because the store made them create an account. We design these details with the same care as the home page.
For a running store, the audit comes first. We look at the sales data, go through the purchase path as a customer and look for the step where people give up. For a new store we do a similar analysis at the design stage, based on the industry and the competition.
Then the design. Filters, the product page, the cart and checkout get the most time, because that is where the decision is made. We build the store on a platform matched to its scale, with payments and delivery. After launch we don't disappear. We measure conversion and improve one element after another, starting with those that lose the most.
Scope of the service
Audit
Analysis of the purchase path and competitors
Design
UX/UI for the product page, cart and checkout
Build
Store, payments, delivery and integrations
Outside the core scope
Running ad campaigns and day-to-day store management
Who it's for
Who we build online stores for
For our clients, the online store is the main sales channel or one of the most important ones.
D2C brands
You sell your own products and have a story to tell. The store should tell it, but not at the expense of the path to the cart.
Stores with traffic but no sales
People come in, browse and leave. An audit shows where they drop off. We fix those places one by one, starting with the biggest loss.
Companies moving into ecommerce
You sell in a physical store or on marketplaces and want a channel of your own. We help you choose a platform and design the store from scratch.
Stores on an old platform
The store is slow and every change is a separate job. We plan the migration step by step so you don't lose your Google rankings or your customer base.
Subscriptions and catering
Recurring orders, choice of days, diet variants. We designed a website and app for a vegan diet catering company, with automated orders.
B2B sales
A wholesale customer has their own price list and orders the same things every week. A B2B portal lets them do it in a minute, without calling a sales rep.
What you get
What a store designed to sell does for you
A fix in the cart works on all the traffic you already have. It often costs less than buying more clicks from ads.
Fewer abandoned carts
Clear costs, guest checkout and fewer form fields.
Sales on mobile
A store designed for the small screen first, because that is where most purchases start.
Speed
Fast product pages mean better conversion and better Google rankings.
Traffic from Google
Categories, descriptions and product data prepared for SEO from day one.
Data-driven decisions
Ecommerce analytics shows what to improve next.
Facts and figures
Where online stores lose customers
Most carts never turn into a purchase. Some of the reasons can be removed through design.
Most carts are abandoned
70%
of online shopping carts are abandoned before purchase (Baymard Institute, 2025)
Extra costs scare buyers off
39%
of shoppers give up when unexpected delivery costs or fees appear at checkout (Baymard Institute, 2025)
Mandatory accounts are a barrier
19%
of shoppers abandon a purchase because the store requires them to create an account (Baymard Institute, 2025)
A checkout that's too long
18%
of shoppers give up because the ordering process is too long or complicated (Baymard Institute, 2025)
How we work
Building an online store step by step
Five stages, from data to a working store that we keep improving.
Audit
Data, purchase path, competitors
Where do customers come from and where do they give up? What is it like to buy from your competitors? For a new store we analyse the industry instead of sales data.
Strategy
Platform and structure
Platform choice, category and filter layout, the list of integrations. This is where decisions are made that are hard to change later.
Design
UX/UI starting with mobile
We start the design with the mobile version. The product page, cart and checkout get the most time. We test the prototype before the build.
Build
Store, integrations, migration
Building the store, moving products and customers over, redirects from old URLs. Before launch we place test orders until everything goes through smoothly.
Optimization
Conversion after launch
After launch we measure conversion and abandonment. Every further improvement has a reason in the data.
FAQ
Frequently asked questions about online stores
Answers to the questions we hear before a store project starts.