Visibility in AI
We work to get your brand mentioned when a customer asks ChatGPT or Gemini about your industry.
AI search optimization and SEO: be where customers ask
More and more customers ask ChatGPT or Gemini before they type anything into Google. We run AI search optimization together with classic SEO, so your company has a chance to appear both in the search results and in the answer the customer reads first.
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Our offer
What AI search optimization is and how we do it
AI search optimization (GEO, Generative Engine Optimization) is the work that makes language models such as ChatGPT, Gemini or Perplexity know your brand, understand your offer and cite your website in their answers. It works best together with classic SEO, because AI relies on the same pages that Google indexes well.
The first step is a visibility audit. We check which search terms your website already shows up for in Google and whether AI crawlers can reach it at all (sometimes robots.txt or a firewall blocks them). We also ask ChatGPT and Gemini the questions your customers ask and check whether your name comes up. The result is a work plan, ordered by what will make a difference fastest.
Next we work on the website's technical side and content. Structured data, speed and indexing are the foundation. On top of that come texts that answer customers' questions directly, in the first sentence of a paragraph, because those are the passages AI models like to cite. Once a month you get a summary: rankings, traffic and how many AI answers mentioned your brand.
Scope of the service
Audit
Visibility audit in Google and AI assistants
Technical
Technical SEO, structured data and access for AI crawlers
Content
Content and FAQs written to be cited in AI answers
Outside the core scope
Google Ads campaigns and paid sponsored links
Who it's for
Who benefits from AI search optimization
Companies whose customers compare offers and ask questions before buying gain the most. More and more of those questions go to AI assistants instead of a search engine.
Service and local businesses
A customer asks AI “who would you recommend for…” and gets two or three names. For yours to be among them, you need consistent information online, reviews and a website the model can take its answer from.
Startups and SaaS products
A product in a new category has no history in Google, and people don't know its name yet. We write about the problem you solve and gradually teach AI models to associate it with your brand.
Online stores
“Which vacuum cleaner is best for a flat with a cat?” Many purchases start with questions like that today. We tidy up category descriptions and product data and add buying guides, which gives your store a chance to be recommended.
B2B companies
In B2B, the decision comes after weeks of research, and part of that research now happens in ChatGPT. We make sure the decision-maker comes across your case studies and your name along the way.
Experts and law firms
People choose a law firm or a clinic on recommendation. AI “recommends” too, but only those it considers experts. Signed articles with sources that answer the questions you hear from clients help with that.
Companies after a website change
A new website can lose in a month what the old one built up over years. During a migration we map URLs and search terms, set up redirects and make sure traffic moves over together with the content.
What you get
What SEO and AI search optimization do for your business
Visibility in Google and in AI means more enquiries from customers who are already looking for a solution. Here is what we focus on.
Traffic from Google
The search terms your customers use, assigned to specific pages and content.
Enquiries, not views
We target search terms with buying intent, not traffic that brings nothing.
An error-free website
Speed, indexing and structured data that help crawlers understand your offer.
Brand authority
Expert content and mentions in the sources AI models rely on.
Clear reports
Every month you see rankings, traffic and AI visibility, without jargon.
Facts and figures
Why a Google ranking alone is no longer enough
Search is moving into AI answers. These numbers show how fast.
AI answers in one in five searches
18%
of Google searches produce an AI summary above the results (Pew Research Center, 2025)
The AI summary takes away clicks
8%
of visits end with a click on a result when there is an AI summary, compared with 15% without one (Pew Research Center, 2025)
Even the top spot loses traffic
58%
lower click-through rate for the first result on queries with an AI Overview (Ahrefs, 2026)
The AI answer ends the search
26%
of searches with an AI summary end without any further clicks, compared with 16% without one (Pew Research Center, 2025)
How we work
AI search optimization step by step
Five stages, after which you know what has been done and what effect it has.
Conversation
Goals, market and competitors
We establish who your customer is, what they ask and who they compare you with. We also ask for access to Google Search Console and Analytics. Without data, everything else would be guesswork.
Audit
Where you stand today in Google and AI
Rankings, technical errors and access for AI crawlers. Plus dozens of questions asked in ChatGPT and Gemini to see when your name comes up and when your competitors' do. You get a task list ordered by priority.
Strategy
A map of search terms and topics
Every search term gets its own page, so your subpages don't compete with each other in Google. We also plan new content where customers ask questions you don't answer yet.
Implementation
Technical work and content
Speed, schema.org, headings and internal links. Then content and FAQs, written for people but structured so an AI model can lift a single sentence and pass it on.
Growth
Measurement and next steps
Once a month we sit down with the results: what grew, what stalled and where competitors appeared. Based on that, we decide on the next content and fixes.
FAQ
Frequently asked questions about AI search optimization
Short answers to the questions we hear from clients most often.